Strategy

Site redevelopment and infrastructure recognised as value drivers
For HIAG, site redevelopment is the process by which an historical site is reoriented towards a new, very long-term cycle of use. This redevelopment process includes buildings as well as site infrastructure and large-scale access routes, including motorway feeder roads and new suburban railway stations, which have a significant effect on accessibility and long-term densification. Since measures that involve spatial planning take time, active management is a key component in HIAG’s business model, often including extensive phases of interim use. The revenue earned in this process is an adequate return on investment in the “land share” of future redevelopment projects, enabling solutions that go beyond the underlying framework. HIAG thus uses the time factor as a strategic lever and scales its investments in intangible assets over several generations.

At a glance: What makes HIAG unique

Development pipeline with approximately CHF 2 billion in additional investment potential

41 sites with an average surface area of 42’000 m²

Ability to handle complex transactions

Family company with over 140 years of history

Expertise in analogue and digital infrastructure

Industrial roots that have shaped the company culture

HIAG’s strategy focused on long-term ownership

In addition, HIAG increases the attractiveness of the districts by supporting and actively shaping the development of a range of local services, and is able to turn investments into higher earnings due to the low vacancy risk. The buildings that are created not only pay interest on the corresponding construction costs, but also on the intangible value developed through the land share.

Latent potential of “land bank”
HIAG has a site portfolio with 2.7 million m² of land area at more than 40 sites in Switzerland. In addition to its existing property portfolio, HIAG plans to establish approximately 700’000 m² of additional usable area in roughly 50 redevelopment projects in the short, medium and long term with an investment volume of over CHF 2 billion. This large “land bank” offers potential that HIAG continuously takes advantage of by transforming interim uses into redevelopment projects. More than 90% of the HIAG portfolio is located in the core market regions of Switzerland in the economic catchment areas of Baden/Brugg, Zurich/Zug, in Northwestern Switzerland and Geneva. The scarcity of land resources in these regions underscores HIAG’s responsibility to convert and consolidate these former industrial sites to allow more intensive use.

Employees as factors in success
HIAG employees live out the company culture and contribute to the overall success of the company with their high degree of specialisation. With this in mind, HIAG actively promotes training and continuing education. Between 2015 and 2018, eight out of a total of 62 employees completed HIAG-sponsored continuing education programmes, including multi-year study programmes and additional qualifications. At all its sites, HIAG strives to implement reasonable work requirements, fair wages and attractive working conditions.

Added value through brand management
Consistent, value-based actions at the sites create trust in the organisation and the HIAG umbrella brand. This presence interacts with site and project brands. Site brands persist in the long term and are implemented as identity-creating elements. With their limited lifespan, project brands play an important role in the positioning and sale of sites; they also remain visible after the completion of a project. In addition, flexible communication devices are available like a toolbox to strengthen reactivity and efficiency on all communication levels.

Performance, security and availability
HIAG’s subsidiary HIAG Data makes cloud service technology available to independent partners on a highperforming multi-cloud platform that meets the highest requirements and technological standards. It supports the migration of standalone IT solutions to highly flexible multi-cloud platforms and enables attractive new business models, particularly for companies in the finance, insurance, health and media industries.